Newspaper & magazine
It is relatively easy for potential advertisers to establish the demographics of the target market and advertise to a mass market or focus their advertising on particular market segments.
Benefits Newspaper and Magazine
- Good coverage – national or local options
- Relatively cost-effective
- Some targeting possible by knowing the profile of the readership of the newspaper or magazine
- Can be used to convey a significant amount of information
- Readers have the opportunity to refer back to advertisements at a later date.
- Magazines, in particular, may be kept for long periods if they contain articles that readers wish to keep or refer to at a later stage
About Newspaper Ads
Our brains are literally built to remember print ads better than we remember digital ads. Even millennials, the first generation to grow up with the Internet, are far more likely to pay attention to print ads than they are to digital ads.
Sales of digital ads are growing and will continue to grow, but print advertising is hardly dying. If anything, it’s leveling off after a period of decline. That means it’s here to stay, and the truth is that the most effective advertising strategies will probably combine print and digital media. Often, buying one through a media outlet will also get you the other.
About Magazine Ads
People still also read magazines. In fact, most people who read online also read magazines in print, and those could end up being some of your best customers. Social media advertising might reach more potential customers, but print is more likely to reach the right ones.
Of the three categories of readers—those who read in print and online, those who read only in print and those who read only online—print-digital readers have the highest average income, followed by print-only. Online-only readers have the lowest average income of the group.