Email Marketing
Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter).
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
2 Way of Our Email Marketing
This type of email are used to promote, whether it’s to promote a special offer, a new product release, and Ebook, or a webinar. A campaign could consist of 3 – 10 emails sent over several days or weeks.
Promotional emails have a clear call-to-action — or CTA for short. The CTA represents the specific action you want the reader to take, whether it’s visit a webpage or make a purchase.
This type of marketing email is sent as and when required, in line with the rhythm of your business.
Newsletters: A newsletters, as the name suggest, share news related to your business or to highlight a product use case. Sent according to a set schedule, newsletters help to maintain a consistent connection with your subscribers.
Announcements: Email is the perfect way to inform customers of company announcements, new releases, changes to the service, big deals, etc.
Our Process for Email Marketing
Conversions
Launching a sale or promotion? You can send an email marketing campaign to your subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include:
- Emailing a discount or special offer (birthday/anniversary emails, welcome emails, reengagement emails)
- Abandoned cart emails (triggered whenever a visitor abandons a cart at your online store)
Brand awareness
Showing up in someone’s email inbox will help your brand stay top of mind. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.
Customer loyalty
Email drives customer loyalty at every stage of the buyer journey
It’s a powerful tool for building a community, as discussed at length in our building relationships with email.