Mobile sms marketing

We use a Mobile phone to send a SMS or text message that contains promotional content, such as special deals, products updates, customer loyalty perks, or any other marketing information directly to customers.

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About SMS Marketing

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

Our Mobile SMS Marketing

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Focus on the List
One of the most common SMS text messaging mistakes newbies make is not dedicating enough resources to growing their list of subscribers. With engagement rates over 90% your text list should be the number 1 priority for getting opt-ins.

Important: Text message marketing is a permission-based activity. Just because you have someone’s cell number doesn’t mean you can send them marketing texts. You have to get their permission first.

Provide Exclusive Offers and Promotions
Once you get subscribers, keep them engaged with exclusive offers and promotions. Because engagement rates are so high, prioritize mobile SMS marketing above other channels to connect with contacts.

Make sure your contacts know that they will get deals through text which are offered nowhere else. This will keep them subscribed and interested in your messages. Some marketers even refer to their text subscribers as VIPs, so that they feel like part of a special group.

Pick a Cadence and Stick to it
The important thing is to pick a rate that your contacts would likely appreciate and stick to it. If you start off monthly and suddenly switch to daily texts, you’ll lose subscribers.

shortcodes to simplify response

Have your customers make the first move by adding a shortcode or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy means that customers soon become familiar with a brand’s code and keyword and are therefore more likely to interact and respond.

increase customer engagement

Think of SMS as a way to enhance how your brand engages with your customers across the entire customer lifecycle.